A strong email marketing campaign is vital to the success of any business in the 21st century. Properly executed, an email marketing campaign can reach thousands of potential customers without a significant amount of financial overhead. Learning how to create a strong email marketing campaign involves utilizing detailed knowledge of both your customer base and the product or service you are offering. When done effectively, a solid email campaign can bring a high rate of investment return (ROI) on your initial effort.
Reduce time and effort
Personalized message- your contact
Segment users and customers database information
More frequent communication
Most people think that we just create a contact list and write an email template, then click "Send". Running an e-mail marketing campaign is not that easy. We must have strategy, content and good management to make a sucessful campaign.
Develop a contact list
This is an important step, for example, you would like to send mail to customers on the occasion of women day, the email list should be selected carefully and be sure that emails are only sent to women customers.
Design attractive email
It is really boring when an email only contain words. To attract customers, we need an eye-catching email. Think about a Newsletter
We have attractive content and useful contact list. Just click "Send" to give out the message to thousands of people
Report & Evaluation
Reporting on email campaigns is an important but often forgotten part of email marketing.
By taking the time to review the campaign reports, we can get a better understanding of how email performs for your business in relation to your other marketing initiatives.
Here are some key metric for evaluation:
Open rate: Open rate is a measure of how many people on your email list open your campaign.
Click through rate: Click-through rate is a measure of how many people clicked on one of the links in your email campaign.
Email visits: Email visits is a measure of how many people visited your website from your email marketing campaigns.
Email conversion: Email conversions is a measure of the number of conversions(purchases on your eCommerce store, signups for your product, etc) driven by your email marketing campaigns.
Unsubscribed rate: Unsubscribe rate is a measure of how many people unsubscribed from your email list from that particular campaign.
Bounce rate: Bounce rate refers to the percentage of email addresses in your subscriber list that didn’t receive your message.
We are sure that your experience with us would be great. Do not hesitate to contact us for more information and professional consultancy.
Besides Email marketing-Newsletter campaign, ExportHelp also provide other support services: SEO friendly and responsive website designing service, website management and development, SEO-Google Adwords consulting, CRM Application to Business, Google Apps, , Domain and Hosting Registration when you would like to enhace your website's efficiency and attract more potential customers.
ExportHelp is proud to be one of the most experienced and professional companies in website designing field. We are a trustful partner to help you strengthen your competition in the Era of Internet.
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