Website is businesses’ face on the Internet. Moreover, websites also play an important role in digital marketing which can help businesses to attract more clients and increase revenue accordingly.

However, as you may know, technologies change day by day. Therefore, keeping websites updated seems hard to most managers. Or they just think their websites are the best, and find it unnecessary to look after and make their websites more interactive.

This is a very wrong thinking!

ExportHelp would like to introduce you four criteria to check whether your website needs upgrading/ rebuilding or not.

If your website has any of the four, you may consider rebuilding it.

Here are 4 criteria:

 Your design is outdated and the user experience is no good.
 Your website is not mobile friendly. - Responsive
 Your website is not SEO friendly or content marketing strategy in place.
 You don’t have a content management system or CMS.

Let’s unpack each of these to see what they mean…

 Your design is outdated and the user experience is no good.
1.1 Design

Website design trends can come and go. For example, a few years ago textures were all the rage – lots of deep earthy colors with torn edges, wrinkled paper, etc.
These days websites are much flatter with a minimalist design. This is partially due to the massive increase in mobile audience. Flat designs function much better on mobile devices.
Do some objective research to see how your design stacks up to your competition. How do you look? How do they look? What are the first impressions?
Think of it like office decor. You know when you’ve entered an office that hasn’t changed since the 80s. And you know when you’ve walked into a modern space.
Think of the impression each of those gives. First impressions count!

1.2 User Experience

Do you think your website is user-friendly? Are you sure? Remember, you are not your target audience! Try asking some of your clients what they think about your website. Send them a link and maybe questions like…
     1. How often do you visit our website?
    2. Is it easy to find what you need?
    3. What could make it easier?
   4. Would you recommend our website to others? If so, why? If not, why not?

Tell them to be brutally honest. And then get ready for their answers. You’ll be surprised at how much different your site looks to them.

 Your Website Is Not Mobile Friendly

This is bad, bad, bad. Mobile users will be frustrated with your site. And Google will penalize you in the mobile listings, it’s that important.
Google has even developed a mobile friendliness test. This will at least give you a preliminary overview of any potential mobile hiccups.
But, it’s more than just phones. Your website should perform well on all devices…
 Androids and iPhones
 Desktops and laptops
 Tablets of various sizes

Your client’s first impression of you could happen on any of these. How do you look?
You need to implement responsive design. Responsive design ensures that your website looks and performs effectively on all the devices mentioned above.

 Your website is not SEO friendly

SEO is the practice of optimizing your website for maximum search engine visibility. This means you’ve optimized things like content, page titles, tags, and other areas of code. So, when the search engines “crawl” your website, they determine if it has value for specific words and phrases.
But optimization without a content strategy is a losing battle. Search engines are looking for a contextual value. They will only list websites they deem to be of value to the user.
A valuable website is a fast loading site that works well on multiple devices AND contains useful content (words, video, etc) that users will love, refer, share, and return to.

 No Content Management System or CMS

This should have been at the top of the list. If you can’t update your website content in-house, you’re fighting a losing battle.
A CMS allows you to update your website’s content without any advanced coding knowledge. Without a CMS you are at the mercy of your marketing firm or web design firm to make updates for you.
With a CMS you can update offers, articles, press releases, videos, and so much more.
Your website might as well be a brochure on the ground getting stepped on.

If you would like to build SEO friendly websites with world class standards and  most updated technologies- Fully Responsive- as well as enjoy one-stop service offered for you websites, please do not hesitate to contact us for more information and professional advice. 

Besides, you may refer to our other services: website management and development, SEO-Google Adwords consulting, CRM Application to Business, Google Apps, Email marketing-Newsletter campaign, Domain and Hosting Registration.

We are truly your website master!