Comparison char

The difference between black hat and white hat SEO relates to the specific techniques used when trying to improve the search engine ranking of a website or web page.

Search engine optimization or SEO is the process by which volume and quality of traffic to a web site can be improved. The higher ranked a site is higher on the search engine results pages (SERP), the more visitors the website naturally gets. Owing to the rising importance of search engines like Google, SEO is a much sought-after internet marketing strategy. Search engines determine their rankings through propreitary algorithms that are secret and closely guarded. However, these algorithms are based on certain well-known principles. Search engine optimization seeks to apply these principles to improve search ranking. The difference between black hat and white hat SEO relates to what techniques are used when applying these principles.

Features and Techniques Used

Black hat SEO refers to attempts to improve rankings in ways that are not approved by search engines and involve deception. They go against current search engine guidelines. White hat SEO refers to use of good practice methods to achieve high search engine rankings. They comply with search engine guidelines.

	Black Hat SEO	White Hat SEO
Meaning	Techniques used to get higher search rankings in an unethical manner.	Conforms to search engine designs and involves no deception.
Status	Disapproved by search engines.	Approved by search engines.
Result	Site is eventually banned, de-indexed or penalized through lower rankings.	Results last a long time.
Techniques	Black hat SEO techniques include keyword stuffing, doorway and cloaked pages, link farming, hidden texts and links, blog comment spam.	White hat SEO techniques include research, analysis, re- write meta tags to be more relevant, content improvement and web redesign.

Effectiveness of BH vs WH

SEO is part science, part art. There is a wide range of opinion in the SEO practitioner community regarding the effectiveness of white hat vs black hat techniques. Most agree that white hat techniques take longer to improve search rankings.

Consequences of BH vs WH

Even though quick results make black hat SEO tempting, it can get your site banned (de-indexed) or heavily penalized for use of unethical practices. It is widely believed that the risk is not worthwhile for websites that plan to be operational over the long haul. Moreover black hat SEO methods give only short term results. White hat SEO can get your site ranked higher by use of ethical techniques, good content, appropriate keywords and a combination of smart marketing angles providing long lasting results.

Panda

Google's Panda update rewards websites that have high-quality content. After this algorithm update, low-quality pages on the site affected not just the ranking for those pages but for the entire website.

Penguin

Google's Penguin update was targeted specifically at black hat SEO techniques using which some website owners had accumulated thousands of links from "link farms". Thousands of such websites were penalized due to the Penguin update. Webmasters were encouraged to remove bad links pointing to their site. In some cases, they were able to do so successfully but often webmasters cannot control who links to them.

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