A Beginner’s Guide to Google Adwords

Imagine placing an ad for your business in a magazine; and not just any magazine, but the world’s most popular magazine. Everyone reads that magazine, and if they search for a category relevant to your business, they can see your ad. Must be costly, you’d say, placing an ad on such a popular magazine. Therein lies the beauty. It isn’t!

Okay, we’re probably not making much sense right now, but we will shortly. The world’s most popular magazine that we’re talking about happens to be Google. Yep, with 12 billion search inquiries every month in USA alone, Google is the definitive global directory. Placing your ad here would be a pretty good idea, don’t you think?